How to Attract High Rollers to Your Casino


When comparing the number of Americans who visited a casino in 2008 to 1989, two-thirds were under the age of 30 and fewer than one-fourth had a college degree. The same percentage had college credits but not a degree. Nearly half had not attended college. Clearly, the average American isn’t a high roller. However, many casinos are willing to give out perks to attract the high roller. Here are some tips for attracting the high rollers.

The word ‘casino’ originally referred to a country house. The addition of ‘ino’ denotes a smaller house. This suggests that gambling took place in an Italian country house, and its square appearance and antecedents were a far cry from the modern, high-rise casino we see today. Today, a casino is almost always attached to a hotel. But what exactly is a casino, anyway?

To create the best odds for their players, casinos have a statistical edge. While the edge is low, it’s large enough to generate millions of dollars for the casinos. As a result, casinos employ computer programmers and mathematicians to oversee the games and keep track of the casino’s cash reserves. While they don’t have in-house expertise in this field, they contract out the work to outside experts. Fortunately, many casinos now employ gaming analysts to keep their customers happy.

Security begins on the casino floor. Casino employees keep a watchful eye on the patrons and the games. While the dealers are focused on their game, they are still able to spot anyone trying to cheat. Table managers and pit bosses also watch for unusual patterns of betting and cheating. All of these employees have a superior person who keeps a close eye on their work. The security measures employed by the casino are incredibly effective. The payout percentage is the percentage of winnings returned to players.