There’s something about gambling that makes people want to cheat, steal and scam their way into a jackpot. That’s why casinos spend so much time and effort on security. But they also use cameras to monitor their tables and games, and they make sure all of the betting chips have built-in microcircuitry that interacts with a computer system so casinos can oversee the amount wagered minute by minute; roulette wheels are electronically monitored regularly to discover any statistical deviation from their expected results.
While modern casino games are based on mathematical probability and have a low house edge, most casinos generate revenue by increasing the “handle,” or the total amount of money played at a table or machine. This can be achieved by increasing the capacity of the device (table spot or slot machine), the average bet, and the number of hours a player is playing. In return for maximizing their profits, casinos provide good players with free meals, hotel rooms, show tickets and limousine service.
As a result, casinos must use tried-and-true marketing strategies to attract new and existing customers. Whether you’re an established casino or just starting out, this article explores some of the best ways to improve your visibility and profitability with targeted digital advertising strategies. The first step is discovering your audience and understanding their pain points. While demographic information is helpful, it’s not enough to draw in your ideal customer. The best way to understand your audience is to look at the data behind your current customer base.