Why Your Audience is Visiting Your Casino


If you haven’t seen Casino, the iconic movie that teaches us about gambling in Vegas, you’re missing out on some great storytelling. The film’s plot demonstrates the complexity of mob corruption in a town where big business and large casinos took over a desert city. It also shows how the mafia lost control of a place that was minting money in the billions. There are lots of interesting themes in the film, and Robert De Niro’s performance as well as Sharon Stone and Joe Pesci’s performances make it a good watch.

Casinos have long focused on demographics to guide their marketing decisions. But demographics are only one piece of the puzzle. Knowing who your audience is is important, but knowing why they’re visiting your casino is even more important. These insights can help you develop strategies that target your audience and keep them coming back.

A casino’s main source of income is the house edge and variance (variance is the amount of fluctuation in the game’s winnings and losing). These two factors determine how much a gambler can expect to win or lose when they play. Casinos employ mathematicians and computer programmers who study the mathematical models that determine these factors.

In addition to calculating the house edge, these professionals must consider the player’s playing style and strategy. They must know if the player is a high or low roller and how often they play. Casinos give their best players “comps” such as free hotel rooms, dinners, tickets to shows, and limo service. They also pay attention to the player’s location and what time of day they play.