How to Make Casino Events Work For Your Event Planners


After the success of Goodfellas and Raging Bull, Martin Scorsese adapted his book Casino to produce this classic 1995 film. The movie is a sharply-crafted mashup of opulence, organized crime and the seedier side of Vegas. It shows the city’s history of violence, gangster ties and sleaze with the glitz and glamour of its neon signs and gambling halls. Starring Robert De Niro and Joe Pesci, the movie is a must-see for any true casino enthusiast.

There’s something about casinos that make them special places – it’s not just the flashy decor or the upbeat music. It’s the sense of excitement and adventure that comes with the chance to try your luck at games of chance like blackjack and poker or to spin the wheel on a slot machine. The fact that gamblers are surrounded by other people also adds to the energy as champagne glasses clink and tourists and locals mingle.

While there’s no guarantee that you’ll win, gambling is a social activity that requires wits and strategy. Besides the games, casinos offer restaurants, bars and entertainment options that attract a variety of audience demographics.

Aside from the gaming floor, many casinos have event spaces that attract group business for weddings, corporate meetings and family reunions. To capitalize on this type of business, consider optimizing your content for keywords related to the types of events that you host to appear in relevant search results. In addition, use Cvent’s Competitive Market Ads to gain exposure when event planners are researching solutions in sister markets or in similar cities to your own.